Press release

Edith & Ella are launching a new high fashion label this Autumn called Epoque by Edith & Ella.
The label holds dark washed jeans, exclusive silk tops, striped knitwear and clean cut shorts and dresses also outerwear and leather jackets to give the label that extra edge.
The look is sharp and the styles are edgy and seducing, says Line Markvardsen, 34, owner and designer of Edith & Ella. The whole collection consists of 30 styles which can all be mixed and matched. The colours are deep blue, offwhite and black.
We strongly believe in this new label as a part of developing our concept and also we see Epoque as a twist to our Edith & Ella label. We believe the two collections go very well hand in hand but both are also very strong individually, says Line Markvardsen.